poking fun at the overpromise of technology
Lightspeed is designed for communication.
Their comprehensive program makes connecting easier. Instead of promising the cliché future of technology, we acknowledged the common frustrations and made fun of them with over the top, colorful, and humanized branding.
We positioned Lightspeed to stand out by saying that we get it, we're on your side, and you can count on us, because we aren't going to be that way.
[ strategy ]
brand positioning
customer mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity [ sound on for special effects ]
business cards
stationery
mascot
website
print campaign
poster
handout
coasters
koozies
lanyards
stickers
polo shirts
product mailing
podcast branding
similar work
[ orange octopus ]
ice cream shop
[ lightspeed voice ]
telecom services
whatever your vision,
we help you get there.
I need to...
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg"><g opacity="0.5"><path d="M 6.6 6.803 L 6.539 6.804 L 2.718 6.832 L 2.565 6.833 L 2.567 6.681 L 2.567 6.458 L 2.569 6.31 L 2.717 6.309 L 5.913 6.286 L 0 0.373 L 0.373 0 L 6.288 5.915 L 6.312 2.72 L 6.313 2.573 L 6.461 2.572 L 6.684 2.569 L 6.836 2.569 L 6.835 2.721 L 6.809 6.533 L 6.809 6.595 Z" fill="rgb(255, 255, 255)" height="6.8328299999999995px" id="EaLht78Vs" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.3" stroke="rgb(255, 255, 255)" transform="translate(2.69 2.69)" width="6.83628px"/></g></svg>)
launch a new brand/product
attract new customers
strengthen customer loyalty
expand into new markets
I want...
branding
customer service
marketing
web
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><path d="M 10.838 1.952 C 13.734 1.952 14.077 1.964 15.216 2.015 C 16.274 2.062 16.846 2.24 17.227 2.388 C 17.731 2.583 18.095 2.82 18.472 3.196 C 18.853 3.577 19.085 3.937 19.28 4.441 C 19.428 4.822 19.606 5.398 19.653 6.452 C 19.704 7.595 19.716 7.938 19.716 10.83 C 19.716 13.726 19.704 14.069 19.653 15.207 C 19.606 16.266 19.428 16.837 19.28 17.218 C 19.085 17.722 18.848 18.086 18.472 18.463 C 18.091 18.844 17.731 19.077 17.227 19.272 C 16.846 19.42 16.27 19.598 15.216 19.644 C 14.073 19.695 13.73 19.708 10.838 19.708 C 7.942 19.708 7.599 19.695 6.461 19.644 C 5.402 19.598 4.831 19.42 4.45 19.272 C 3.946 19.077 3.582 18.84 3.205 18.463 C 2.824 18.082 2.591 17.722 2.396 17.218 C 2.248 16.837 2.07 16.262 2.024 15.207 C 1.973 14.064 1.96 13.721 1.96 10.83 C 1.96 7.934 1.973 7.591 2.024 6.452 C 2.07 5.394 2.248 4.822 2.396 4.441 C 2.591 3.937 2.828 3.573 3.205 3.196 C 3.586 2.815 3.946 2.583 4.45 2.388 C 4.831 2.24 5.406 2.062 6.461 2.015 C 7.599 1.964 7.942 1.952 10.838 1.952 Z M 10.838 0 C 7.896 0 7.528 0.013 6.372 0.064 C 5.22 0.114 4.428 0.301 3.743 0.567 C 3.027 0.847 2.422 1.215 1.82 1.82 C 1.215 2.422 0.847 3.027 0.567 3.738 C 0.301 4.428 0.114 5.216 0.064 6.367 C 0.013 7.528 0 7.896 0 10.838 C 0 13.781 0.013 14.149 0.064 15.305 C 0.114 16.456 0.301 17.248 0.567 17.934 C 0.847 18.649 1.215 19.255 1.82 19.856 C 2.422 20.457 3.027 20.83 3.738 21.105 C 4.428 21.372 5.216 21.558 6.367 21.609 C 7.523 21.66 7.892 21.672 10.834 21.672 C 13.776 21.672 14.145 21.66 15.301 21.609 C 16.452 21.558 17.244 21.372 17.93 21.105 C 18.641 20.83 19.246 20.457 19.848 19.856 C 20.449 19.255 20.821 18.649 21.096 17.938 C 21.363 17.248 21.549 16.461 21.6 15.309 C 21.651 14.153 21.664 13.785 21.664 10.842 C 21.664 7.9 21.651 7.532 21.6 6.376 C 21.549 5.224 21.363 4.433 21.096 3.747 C 20.83 3.027 20.461 2.422 19.856 1.82 C 19.255 1.219 18.649 0.847 17.938 0.572 C 17.248 0.305 16.461 0.119 15.309 0.068 C 14.149 0.013 13.781 0 10.838 0 Z M 10.82 5 C 7.607 5 5 7.607 5 10.82 C 5 14.034 7.607 16.641 10.82 16.641 C 14.034 16.641 16.641 14.034 16.641 10.82 C 16.641 7.607 14.034 5 10.82 5 Z M 10.82 14.596 C 8.736 14.596 7.045 12.905 7.045 10.82 C 7.045 8.736 8.736 7.045 10.82 7.045 C 12.905 7.045 14.596 8.736 14.596 10.82 C 14.596 12.905 12.905 14.596 10.82 14.596 Z M 18.718 5.359 C 18.718 6.111 18.107 6.718 17.359 6.718 C 16.606 6.718 16 6.107 16 5.359 C 16 4.606 16.611 4 17.359 4 C 18.107 4 18.718 4.611 18.718 5.359 Z" fill="rgb(255, 0, 147)" height="21.672295652173965px" id="xpRGtzkfk" width="21.663782608695666px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg"><path d="M 10.838 0 C 4.853 0 0 4.853 0 10.838 C 0 15.921 3.499 20.186 8.22 21.357 L 8.22 14.15 L 5.985 14.15 L 5.985 10.838 L 8.22 10.838 L 8.22 9.411 C 8.22 5.722 9.89 4.012 13.511 4.012 C 14.198 4.012 15.383 4.147 15.868 4.282 L 15.868 7.284 C 15.612 7.257 15.167 7.243 14.616 7.243 C 12.839 7.243 12.152 7.917 12.152 9.667 L 12.152 10.838 L 15.692 10.838 L 15.084 14.15 L 12.152 14.15 L 12.152 21.597 C 17.519 20.949 21.677 16.38 21.677 10.838 C 21.677 4.853 16.824 0 10.838 0 Z" fill="rgb(255, 0, 147)" height="21.597208695652586px" id="jrcjDYUY4" width="21.676982608695614px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 22" xmlns="http://www.w3.org/2000/svg"><path d="M 21.488 0 L 1.713 0 C 0.766 0 0 0.701 0 1.568 L 0 20.183 C 0 21.05 0.766 21.755 1.713 21.755 L 21.488 21.755 C 22.435 21.755 23.206 21.05 23.206 20.187 L 23.206 1.568 C 23.206 0.701 22.435 0 21.488 0 Z M 6.885 18.539 L 3.44 18.539 L 3.44 8.154 L 6.885 8.154 Z M 5.162 6.739 C 4.056 6.739 3.164 5.902 3.164 4.869 C 3.164 3.837 4.056 3 5.162 3 C 6.264 3 7.157 3.837 7.157 4.869 C 7.157 5.898 6.264 6.739 5.162 6.739 Z M 19.775 18.539 L 16.335 18.539 L 16.335 13.491 C 16.335 12.288 16.312 10.737 14.544 10.737 C 12.754 10.737 12.482 12.05 12.482 13.406 L 12.482 18.539 L 9.047 18.539 L 9.047 8.154 L 12.346 8.154 L 12.346 9.573 L 12.391 9.573 C 12.849 8.757 13.973 7.895 15.646 7.895 C 19.131 7.895 19.775 10.045 19.775 12.841 L 19.775 18.539 Z" fill="rgb(255, 0, 147)" height="21.755327999999864px" id="QQdS5HDO3" transform="translate(0 -0.04)" width="23.20569599999999px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 22" xmlns="http://www.w3.org/2000/svg"><path d="M 11.567 0 C 5.179 0 0 4.855 0 10.844 C 0 16.834 5.179 21.688 11.567 21.688 C 17.956 21.688 23.135 16.834 23.135 10.844 C 23.135 4.856 17.956 0.001 11.567 0.001 Z M 16.872 15.641 C 16.665 15.959 16.22 16.06 15.88 15.865 C 13.164 14.309 9.745 13.957 5.719 14.82 C 5.331 14.902 4.944 14.674 4.856 14.311 C 4.767 13.947 5.009 13.584 5.398 13.501 C 9.804 12.557 13.584 12.964 16.633 14.711 C 16.973 14.906 17.081 15.322 16.872 15.641 Z M 18.288 12.687 C 18.027 13.086 17.472 13.211 17.047 12.966 C 13.938 11.174 9.199 10.655 5.521 11.702 C 5.044 11.837 4.54 11.585 4.395 11.139 C 4.252 10.692 4.521 10.22 4.997 10.084 C 9.198 8.889 14.42 9.468 17.991 11.525 C 18.415 11.77 18.549 12.29 18.288 12.687 Z M 18.409 9.613 C 14.681 7.537 8.53 7.346 4.971 8.359 C 4.399 8.521 3.795 8.219 3.622 7.683 C 3.449 7.147 3.771 6.58 4.343 6.417 C 8.429 5.255 15.221 5.479 19.514 7.868 C 20.029 8.154 20.197 8.777 19.892 9.258 C 19.588 9.74 18.922 9.899 18.41 9.613 Z" fill="rgb(255, 0, 147)" height="21.68841599999985px" id="wFR2F60hg" transform="translate(0 -0.04)" width="23.134847999999984px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1201 525" xmlns="http://www.w3.org/2000/svg"><path d="M 1099.521 0 L 1099.521 226.819 C 1098.714 222.457 1097.744 218.095 1096.613 213.733 C 1079.974 147.012 1039.263 106.463 975.773 93.215 C 933.285 84.33 894.512 97.416 863.979 131.018 C 861.879 133.28 859.94 135.542 858.163 137.965 L 858.163 101.131 L 759.132 101.131 C 727.791 100.162 701.619 107.755 678.679 123.91 C 666.563 132.472 657.193 142.973 649.6 154.443 L 649.6 107.755 L 547.337 107.755 L 547.337 160.098 C 547.337 187.723 547.499 215.349 547.337 242.812 C 547.176 261.391 546.045 277.869 544.106 293.701 C 541.198 316.48 534.736 332.958 523.751 345.398 C 511.796 358.968 496.287 363.815 477.386 359.776 C 460.907 356.383 451.214 345.398 447.66 326.335 C 446.044 317.611 445.075 308.241 445.075 298.225 C 444.914 255.252 444.914 212.117 445.075 168.983 L 445.075 107.593 L 342.328 107.593 L 342.328 224.88 C 341.52 221.164 340.713 217.449 339.743 213.571 C 323.104 146.851 282.393 106.301 218.903 93.054 C 176.415 84.168 137.642 97.254 107.109 130.857 C 105.009 133.119 103.07 135.38 101.293 137.804 L 101.293 100.97 L 0 100.97 L 0 524.72 L 101.778 524.72 L 101.778 394.348 C 124.395 422.296 151.859 437.805 183.523 440.39 C 243.782 445.398 298.386 413.088 326.173 356.222 C 333.604 340.874 339.097 325.042 342.49 308.887 L 342.49 311.149 C 342.49 322.78 342.974 332.635 343.782 341.682 C 346.69 370.6 355.737 393.702 371.569 411.957 C 398.225 442.652 444.914 456.384 484.009 446.044 C 503.072 441.036 521.166 429.889 534.898 415.834 C 536.675 414.057 538.452 412.119 540.068 410.18 C 542.814 406.949 545.399 403.556 547.822 400.164 L 547.822 438.128 L 649.923 438.128 L 649.923 385.624 C 649.923 357.999 649.761 329.566 650.246 301.617 C 650.731 280.615 652.508 264.137 656.062 249.436 C 662.201 223.426 678.033 208.402 703.235 204.525 C 712.282 203.232 721.49 202.747 731.345 202.263 L 737.807 201.94 C 742.654 201.778 747.339 201.778 752.185 201.94 L 757.032 201.94 L 757.032 524.882 L 858.809 524.882 L 858.809 394.509 C 881.426 422.458 908.89 437.967 940.554 440.552 C 1000.813 445.56 1055.418 413.249 1083.205 356.383 C 1090.798 340.551 1096.29 324.396 1099.683 307.756 L 1099.683 438.29 L 1200.653 438.29 L 1200.653 0 Z M 218.256 336.189 C 203.555 351.052 183.684 358.483 163.652 356.545 C 143.458 354.445 125.203 343.298 113.409 325.527 C 90.469 290.793 91.923 235.219 116.963 201.778 C 128.272 186.592 145.558 177.061 164.298 175.445 C 166.075 175.445 168.014 175.122 169.952 175.122 C 186.754 175.122 203.071 181.584 215.51 193.216 C 233.927 210.825 243.62 235.866 243.62 265.753 C 242.812 297.094 234.735 319.388 218.256 336.028 Z M 975.127 336.189 C 960.425 351.052 940.555 358.483 920.522 356.545 C 900.328 354.445 882.073 343.298 870.28 325.527 C 847.339 290.793 848.793 235.219 873.834 201.778 C 885.142 186.592 902.428 177.061 921.168 175.445 C 922.945 175.445 924.884 175.122 926.823 175.122 C 943.624 175.122 959.941 181.584 972.38 193.216 C 990.797 210.825 1000.49 235.866 1000.49 265.753 C 999.682 297.094 991.605 319.388 975.127 336.028 Z" fill="rgb(255, 255, 255)" height="524.8817225891289px" id="cIAyg9RWv" width="1200.6528046421663px"/></svg>)