napa river insurance

risk & claims management

Move forward
fearlessly.

The freedom to
move past risk.

Napa River Insurance helps clients prepare for risk and
move beyond claims, so they can stay focused on their
business goals. Aligning the brand message and
campaign around this promise postitions Napa River
above industry cliches.

Napa River Insurance helps clients prepare for risk and move beyond claims, so they can stay focused on their business goals. Aligning the brand message and campaign around this promise postitions Napa River above industry cliches.

brand strategy

Developing a  
business strategy.

More than just a marketing campaign.

We reimagined Napa River’s market positioning
and messaging for the business as a whole.

First, we examined multiple different customer
types and conducted an audit of the company
and its competitors. Then we developed clear,
simple brand positioning that speaks to the
core desire across all customer types: being
prepared for risk so they can move their
goals forward.

The new brand strategy was delivered in a
comprehensive positioning deck that ensured all
touchpoints, internal and external, were aligned
to the new positioning.

brand strategy

Developing a  
business strategy.

More than just a marketing campaign.

We reimagined Napa River’s market positioning and messaging for the business as a whole.

First, we examined multiple different customer types and conducted an audit of the company and its competitors. Then we developed clear, simple brand positioning that speaks to the core desire across all customer types: being prepared for risk so they can move their goals forward.

The new brand strategy was delivered in a comprehensive positioning deck that ensured all touchpoints, internal and external, were aligned to the new positioning.

brand strategy

Developing a  
business strategy.

More than just a marketing campaign.

We reimagined Napa River’s market positioning and messaging for the business as a whole.

First, we examined multiple different customer types and conducted an audit of the company and its competitors. Then we developed clear, simple brand positioning that speaks to the core desire across all customer types: being prepared for risk so they can move their goals forward.

The new brand strategy was delivered in a comprehensive positioning deck that ensured all touchpoints, internal and external, were aligned to the new positioning.

campaign concept

Addressing your
customer's problem.

How do you reach your audience?

The ad campaign was designed to put the
viewer in situations where accidents happen.
Instead of using cliché photography of people
shaking hands, we put the viewer in the driver’s
seat, the emergency room, and in the moment,
amplified by a motion blur. Napa River enables
the audience to move forward fearlessly past
this stressful moment and stay focused on their
goals even when accidents happen.

campaign concept

Addressing your
customer's problem.

How do you reach your audience?

The ad campaign was designed to put the viewer in situations where accidents happen. Instead of using cliché photography of people shaking hands, we put the viewer in the driver’s seat, the emergency room, and in the moment, amplified by a motion blur. Napa River enables the audience to move forward fearlessly past this stressful moment and stay focused on their goals even when accidents happen.

campaign concept

Addressing your
customer's problem.

How do you reach your audience?

The ad campaign was designed to put the viewer in situations where accidents happen. Instead of using cliché photography of people shaking hands, we put the viewer in the driver’s seat, the emergency room, and in the moment, amplified by a motion blur. Napa River enables the audience to move forward fearlessly past this stressful moment and stay focused on their goals even when accidents happen.

advertising campaign

transportation

healthcare

sales templates

Creating consistency  
in sales messaging.

How do you speak to each customers needs under one brand position?

Napa River works across many industries and
different customer types. To align all sales
messaging under the brand, we developed
specific messaging for each industry and
customer type.

Additionally, we created sales messaging
templates that could be used during sales
conversations. This ensured that the brand
value was communicated clearly no matter the
industry or customer.

sales templates

Creating consistency  
in sales messaging.

How do you speak to each customers needs under one brand position?

Napa River works across many industries and different customer types. To align all sales messaging under the brand, we developed specific messaging for each industry and customer type.

Additionally, we created sales messaging templates that could be used during sales conversations. This ensured that the brand value was communicated clearly no matter the industry or customer.

sales templates

Creating consistency  
in sales messaging.

How do you speak to each customers needs under one brand position?

Napa River works across many industries and different customer types. To align all sales messaging under the brand, we developed specific messaging for each industry and customer type.

Additionally, we created sales messaging templates that could be used during sales conversations. This ensured that the brand value was communicated clearly no matter the industry or customer.