napa river insurance

risk & claims management

move forward

napa river insurance

risk & claims management

move forward

napa river insurance

risk & claims management

move forward

napa river insurance

risk & claims management

move forward

napa river insurance

risk & claims management

move forward

napa river insurance

risk & claims management

move forward

stay focused on  
moving ahead

The freedom to move past risk.

Napa River Insurance is a risk and claims management firm that helps clients move beyond claims and towards their business goals. By aligning the business strategy, position, and design to directly address their clients’ needs, Napa River becomes the market leader on risk and education.

[ strategy ]

brand positioning

customer mapping

marketing strategy

media planning

messaging strategy

[ design ]

advertising

branding

customer experience

digital presence

marketing

[ culture ]

process refinement

internal marketing

investor messaging

sales/service consulting

sales support design

brand strategy

developing a  
business strategy

More than just a marketing campaign.

We reimagined Napa River’s market positioning and messaging for the business as a whole.

First, we examined multiple different customer types and conducted an audit of the company and its competitors. Then we developed clear, simple brand positioning that speaks to the core desire across all customer types: being prepared for risk so they can move their goals forward.

The new brand strategy was delivered in a comprehensive positioning deck that ensured all touchpoints, internal and external, were aligned to the new positioning.

advertising campaign

campaign concept

standing out  
????

How do you reach your audience?

The ad campaign was designed to put the viewer in situations where accidents happen. Instead of using cliché photography of people shaking hands, we put the viewer in the driver’s seat, the emergency room, and in the moment, amplified by a motion blur. Napa River enables the audience to move forward fearlessly past this stressful moment and stay focused on their goals even when accidents happen.

transportation

healthcare

sales templates

creating consistency  
in sales messaging

How do you speak to each customers needs under one brand position?

Napa River works across many industries and different customer types. To align all sales messaging under the brand, we developed specific messaging for each industry and customer type.    Additionally, we created sales messaging templates that could be used during sales conversations. This ensured that the brand value was communicated clearly no matter the industry or customer.