Better hires.
Better agency.

We developed a two-sided sales guide to direct
sales conversations and ensure alignment with
the brand messaging.

The front is a conversation map detailing a
series of questions and answers for their
calls. The back covers different objections
and responses that point to the benefits of
Ideal Traits.

By emphasizing the key benefits and creating a
guide on how to speak to them, we helped the
sales team be prepared for every conversation.