poking fun at the overpromise of technology
Lightspeed is designed for communication.
Their comprehensive program makes connecting easier. Instead of promising the cliché future of technology, we acknowledged the common frustrations and made fun of them with over the top, colorful, and humanized branding.
We positioned Lightspeed to stand out by saying that we get it, we're on your side, and you can count on us, because we aren't going to be that way.
[ strategy ]
brand positioning
customer relationship mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity
infographics
business cards
website
launch campaign
print campaign
posters
print campaign
brochure
flyer
shirts
sales conversation map
speaking to your value
Your sales message should match the way the brand speaks.
We developed a two-sided sales guide to direct sales conversations and ensure alignment with the brand messaging.
The front is a conversation map detailing a series of questions and answers for their calls. The back covers different objections and responses that point to the benefits of Ideal Traits.
By emphasizing the key benefits and creating a guide on how to speak to them, we helped the sales team be prepared for every conversation.
whatever your vision,
we help you get there.
I need to...
launch a new brand/product
attract new customers
strengthen customer loyalty
expand into new markets
I want...
branding
customer service
marketing
web
stay up to date
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© purpl: the branding agency
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