making the mundane
totally wacky
Finger puppet monsters get you cash for old textbooks.
The Textbook Maniac rebrand cranks up the absurdity to make buybacks enjoyable. Through bold colors, goofy illustration, and a touch of chaos, these silly monsters make a process that students want to engage with instead of dreading returning their textbooks.
[ strategy ]
brand positioning
customer mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity







shirts












posters

mobile
social




similar work
[ orange octopus ]
ice cream shop
[ lightspeed voice ]
telecom services




