bringing the childhood joy of ice cream to life
We all scream for ice cream!
The Orange Octopus rebrand literally brings the joy of ice cream to life with a new mascot: Ollie the orange scoop octopus. A colorful palette, playful typography, and cheerful "ice-cream-isms" wrap the customer experience with happy, good time vibes.
[ strategy ]
brand positioning
customer mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity
interior graphics
packaging
merchandise
new year’s promotion
driving sales during off season
How do you capitalize on holiday festivities?
It’s local tradition to drop a giant pineapple during the New Year’s Eve countdown. We suggested a special champagne and pineapple ice cream flavor to celebrate the pineapple drop and attract attention during the holiday season.
We created a matching cocktail, the Pineapple Drop, served in a champagne flute, which was unique, delicious, and Orange Octopus approved. After designing a social campaign for the special, we took the treat to local magazines where it was featured as a tasty way to celebrate the new year.
mandeville beer garden partnership
creating new opportunities
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville Beer Garden to boost the exposure for both and create a tastier dessert menu.
Orange Octopus ice cream was featured on the menu along with a specialty dessert of our recommendation: the beer float. Your choice of select beers with a float of select Orange Octopus ice creams.
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[ orange octopus ]
ice cream shop
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