bringing the childhood joy of ice cream to life
We all scream for ice cream!
The Orange Octopus rebrand literally brings the joy of ice cream to life with a new mascot: Ollie the orange scoop octopus. A colorful palette, playful typography, and cheerful "ice-cream-isms" wrap the customer experience with happy, good time vibes.
[ strategy ]
brand positioning
customer mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity
interior graphics
packaging
conference room video
new year’s promotion
driving sales during off season
How do you capitalize on holiday festivities?
It’s local tradition to drop a giant pineapple during the New Year’s Eve countdown. We suggested a special champagne and pineapple ice cream flavor to celebrate the pineapple drop and attract attention during the holiday season.
We created a matching cocktail, the Pineapple Drop, served in a champagne flute, which was unique, delicious, and Orange Octopus approved. After designing a social campaign for the special, we took the treat to local magazines where it was featured as a tasty way to celebrate the new year.
mandeville beer garden partnership
creating new opportunities
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville Beer Garden to boost the exposure for both and create a tastier dessert menu.
Orange Octopus ice cream was featured on the menu along with a specialty dessert of our recommendation: the beer float. Your choice of select beers with a float of select Orange Octopus ice creams.
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[ orange octopus ]
ice cream shop
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