
orange octopus
ice cream shop
Real quality. Real taste.
Real good.
Bringing the childhood joy
of ice cream to life.
The Orange Octopus rebrand brings the joy of ice cream
to life with a new mascot: Ollie the orange scoop octopus.
A colorful palette, playful typography, and cheerful “ice-
cream-isms” wrap the customer experience with happy,
good time vibes.
The Orange Octopus rebrand brings the joy of ice cream to life with a new mascot: Ollie the orange scoop octopus. A colorful palette, playful typography, and cheerful “ice-cream-isms” wrap the customer experience with happy, good time vibes.
identity

interior graphics













packaging





merchandise
















new year’s promotion
Driving sales
during
off season.
How do you capitalize on holiday festivities?
It’s local tradition to drop a giant pineapple
during the New Year’s Eve countdown. We
suggested a special champagne and pineapple
ice cream flavor to celebrate the pineapple drop
and attract attention during the holiday season.
We created a matching cocktail, the Pineapple
Drop, served in a champagne flute, which was
unique, delicious, and Orange Octopus
approved. After designing a social campaign for
the special, we took the treat to local magazines
where it was featured as a tasty way to
celebrate the new year.


new year’s promotion
Driving sales
during
off season.


How do you capitalize on holiday festivities?
It’s local tradition to drop a giant pineapple during the New Year’s Eve countdown. We suggested a special champagne and pineapple ice cream flavor to celebrate the pineapple drop and attract attention during the holiday season.
We created a matching cocktail, the Pineapple Drop, served in a champagne flute, which was unique, delicious, and Orange Octopus approved. After designing a social campaign for the special, we took the treat to local magazines where it was featured as a tasty way to celebrate the new year.
new year’s promotion
Driving sales
during
off season.


How do you capitalize on holiday festivities?
It’s local tradition to drop a giant pineapple during the New Year’s Eve countdown. We suggested a special champagne and pineapple ice cream flavor to celebrate the pineapple drop and attract attention during the holiday season.
We created a matching cocktail, the Pineapple Drop, served in a champagne flute, which was unique, delicious, and Orange Octopus approved. After designing a social campaign for the special, we took the treat to local magazines where it was featured as a tasty way to celebrate the new year.

mandeville beer garden partnership
Creating new
opportunities.
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville
Beer Garden to boost the exposure for both and
create a tastier dessert menu.
Orange Octopus ice cream was featured on the
menu along with a specialty dessert of our
recommendation: the beer float. Your choice of
select beers with a float of select Orange
Octopus ice creams.

mandeville beer garden partnership
Creating new
opportunities.
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville Beer Garden to boost the exposure for both and create a tastier dessert menu.
Orange Octopus ice cream was featured on the menu along with a specialty dessert of our recommendation: the beer float. Your choice of select beers with a float of select Orange Octopus ice creams.

mandeville beer garden partnership
Creating new
opportunities.
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville Beer Garden to boost the exposure for both and create a tastier dessert menu.
Orange Octopus ice cream was featured on the menu along with a specialty dessert of our recommendation: the beer float. Your choice of select beers with a float of select Orange Octopus ice creams.
social




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© purpl: the branding agency
© purpl: the branding agency



