the warmth of having a beer with the gang
Beer Here. Lunch Here. Brunch Here. It's all good.
The casual enjoyment of good food, good beer, and fun times with friends is interpreted into a retro vibe in every detail of the Mandeville brand design. A bit of nostalgia, a bit of texture, a bit of cheekiness, and a whole lot of warmth.
[ strategy ]
brand positioning
customer mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
main menu
sauces
beer boards
beer flights
keep customers
coming back
Exploring new beers creates new favorites.
Mandeville had a huge selection of carefully curated beers, but they didn’t have a way to explore and sample without buying a full pint.
We recommended beer flights as a way for them to encourage customers to find new favorites and keep coming back for more.
growlers
water bottle
merch
take-out menu
lunch here
attracting the right crowd
How do you increase lunchtime traffic?
We devised a direct promotion targeting the lunch break crowd. Every business in a 1 mile radius received “Lunch Here” sacks with lunch menu, punch-cards, stickers, and $10 coupon.
Additionally, we helped develop a lunch combo menu with soup or salad, sandwich and a free flight of any beer.
These became a staple of their menu and, along with the lunch sack, solved their lunch problem.
happy hour
increasing happy hour traffic
Small plates to pair with great drinks.
To bring in a happy hour crowd, we recommended a series of small dishes and regular happy hour promotion.
We worked closely with Mandeville to develop the happy hour small plates menu. This menu was featured in an ongoing social media campaign and became a permanent fixture.
brunch here
cashing in on brunch
A press party launches the new brunch menu.
To increase weekend traffic, we recommended and worked with Mandeville to develop a brunch menu.
We created a invite-only brunch party to create buzz. The invited press members ensured word got out and the new brunch menu was a success.
posters
social
orange octopus partnership
creating new opportunities
Filling a need with a delicious collaboration.
We introduced Orange Octopus and Mandeville Beer Garden to boost the exposure for both and create a tastier dessert menu.
Orange Octopus ice cream was featured on the menu along with a specialty dessert of our recommendation: the beer float. Your choice of select beers with a float of select Orange Octopus ice creams.
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[ orange octopus ]
ice cream shop
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