uphill athlete
mountain sports
Experience
more.
Inspiring athletes to
believe in more.
The Uphill Athlete brand encourages mountain athletes
and enthusiasts alike to be mountain ready through
training. Rather than show people working out, the brand
inspires athletes to see themselves experiencing the joy of
mountain sports with dramatic imagery.
The Uphill Athlete brand encourages mountain athletes and enthusiasts alike to be mountain ready through training. Rather than show people working out, the brand inspires athletes to see themselves experiencing the joy of mountain sports with dramatic imagery.
brand strategy
Building a focused
brand strategy.
How do you ensure brand consistency across
all channels and sales seasons?
We developed a focused brand strategy
to guide all future marketing and
customer experiences.
After conducting internal and external research,
we built a comprehensive brand guide
addressing customer personas, customer
journeys, brand messaging, marketing
schedules, media planning and
customer experience.
brand strategy
Building a focused
brand strategy.
How do you ensure brand consistency across all channels and sales seasons?
We developed a focused brand strategy to guide all future marketing and customer experiences.
After conducting internal and external research, we built a comprehensive brand guide addressing customer personas, customer journeys, brand messaging, marketing schedules, media planning and customer experience.
brand strategy
Building a focused
brand strategy.
How do you ensure brand consistency across all channels and sales seasons?
We developed a focused brand strategy to guide all future marketing and customer experiences.
After conducting internal and external research, we built a comprehensive brand guide addressing customer personas, customer journeys, brand messaging, marketing schedules, media planning and customer experience.
website
social
sales funnel strategy
Expanding to reach
more customers.
How do you grow within your niche?
From top to bottom of sales, and across all
channels, how do we maintain consistency in
brand identity and messaging?
We developed a sales funnel strategy defining
how Uphill Athlete should expand their
relevance to a broader customer group. The
strategy includes how marketing drives to the
site and how the site converts through product
placement, problem-solution language, and
user experience.
sales funnel strategy
Expanding to reach
more customers.
How do you grow within your niche?
From top to bottom of sales, and across all channels, how do we maintain consistency in brand identity and messaging?
We developed a sales funnel strategy defining how Uphill Athlete should expand their relevance to a broader customer group. The strategy includes how marketing drives to the site and how the site converts through product placement, problem-solution language, and user experience.
sales funnel strategy
Expanding to reach
more customers.
How do you grow within your niche?
From top to bottom of sales, and across all channels, how do we maintain consistency in brand identity and messaging?
We developed a sales funnel strategy defining how Uphill Athlete should expand their relevance to a broader customer group. The strategy includes how marketing drives to the site and how the site converts through product placement, problem-solution language, and user experience.
voice of the mountains podcast
Extending the
brand experience.
What does it mean to go into the mountains?
Uphill Athlete founder, Steve House, wrote a
number of introspective treatises about what it
means emotionally, philosophically, and
personally to go into the mountains and
endeavor to achieve.
We saw these sentiments as the heart and soul
of the Uphill Athlete brand. To build stronger
emotional connection and sense of community,
we devised a podcast concept, Voice of the
Mountains. Each episode explores themes of
personal struggle and growth amidst the
grandeur of the mountains.
voice of the mountains podcast
Extending the
brand experience.
What does it mean to go into the mountains?
Uphill Athlete founder, Steve House, wrote a number of introspective treatises about what it means emotionally, philosophically, and personally to go into the mountains and endeavor to achieve.
We saw these sentiments as the heart and soul of the Uphill Athlete brand. To build stronger emotional connection and sense of community, we devised a podcast concept, Voice of the Mountains. Each episode explores themes of personal struggle and growth amidst the grandeur of the mountains.
voice of the mountains podcast
Extending the
brand experience.
What does it mean to go into the mountains?
Uphill Athlete founder, Steve House, wrote a number of introspective treatises about what it means emotionally, philosophically, and personally to go into the mountains and endeavor to achieve.
We saw these sentiments as the heart and soul of the Uphill Athlete brand. To build stronger emotional connection and sense of community, we devised a podcast concept, Voice of the Mountains. Each episode explores themes of personal struggle and growth amidst the grandeur of the mountains.
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sales recruiting
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12.799 L 106.509 12.152 C 104.275 12.152 102.222 12.683 100.364 13.75 Z M 106.509 12.799 L 106.509 13.445 C 108.864 13.445 110.906 14.013 112.657 15.134 L 113.005 14.59 L 113.353 14.045 C 111.372 12.777 109.082 12.152 106.509 12.152 Z M 113.005 14.59 L 112.662 15.137 C 114.45 16.259 115.847 17.877 116.844 20.015 L 117.43 19.742 L 118.015 19.469 C 116.923 17.128 115.369 15.31 113.349 14.042 Z M 117.43 19.742 L 116.848 20.023 C 117.88 22.158 118.407 24.708 118.408 27.694 L 119.054 27.694 L 119.7 27.694 C 119.7 24.557 119.146 21.806 118.012 19.461 Z M 119.054 27.694 L 118.408 27.694 C 118.408 30.719 117.879 33.267 116.85 35.361 L 117.43 35.646 L 118.01 35.931 C 119.146 33.62 119.7 30.866 119.7 27.694 Z M 117.43 35.646 L 116.846 35.369 C 115.849 37.47 114.453 39.071 112.662 40.195 L 113.005 40.742 L 113.349 41.289 C 115.366 40.024 116.92 38.227 118.014 35.923 Z M 113.005 40.742 L 112.665 40.193 C 110.913 41.279 108.868 41.832 106.509 41.832 L 106.509 42.478 L 106.509 43.124 C 109.079 43.124 111.365 42.52 113.346 41.291 Z M 106.509 42.478 L 106.509 41.832 C 104.453 41.832 102.588 41.337 100.899 40.352 L 100.573 40.911 L 100.248 41.469 C 102.143 42.574 104.235 43.124 106.509 43.124 Z M 100.573 40.911 L 100.904 40.355 C 99.723 39.652 98.857 38.799 98.276 37.808 L 97.718 38.135 L 97.161 38.462 C 97.867 39.667 98.902 40.667 100.243 41.466 Z M 97.718 38.135 L 97.072 38.135 L 97.072 41.862 L 97.718 41.862 L 98.364 41.862 L 98.364 38.135 Z M 97.718 41.862 L 97.718 41.216 L 87.861 41.216 L 87.861 41.862 L 87.861 42.508 L 97.718 42.508 Z M 87.861 41.862 L 88.508 41.862 L 88.508 0.646 L 87.861 0.646 L 87.215 0.646 L 87.215 41.862 Z M 87.861 0.646 L 87.861 1.292 L 97.83 1.292 L 97.83 0.646 L 97.83 0 L 87.861 0 Z M 97.83 0.646 L 97.184 0.646 L 97.184 16.914 L 97.83 16.914 L 98.476 16.914 L 98.476 0.646 Z M 137.06 12.798 L 137.06 13.444 C 139.84 13.444 142.097 14.057 143.87 15.239 L 144.228 14.702 L 144.587 14.164 C 142.553 12.808 140.03 12.152 137.06 12.152 Z M 144.228 14.702 L 143.882 15.247 C 145.71 16.407 147.084 18.023 148.005 20.115 L 148.597 19.854 L 149.188 19.594 C 148.168 17.279 146.63 15.46 144.575 14.156 Z M 148.597 19.854 L 148.007 20.118 C 148.933 22.185 149.406 24.611 149.406 27.414 L 150.052 27.414 L 150.699 27.414 C 150.699 24.467 150.201 21.854 149.187 19.59 Z M 150.052 27.414 L 149.406 27.414 L 149.406 29.541 L 150.052 29.541 L 150.699 29.541 L 150.699 27.414 Z M 150.052 29.541 L 150.052 28.895 L 132.127 28.895 L 132.127 29.541 L 132.127 30.188 L 150.052 30.188 Z M 132.127 29.541 L 131.487 29.628 C 131.725 31.388 132.352 32.812 133.426 33.821 L 133.869 33.35 L 134.311 32.879 C 133.512 32.128 132.978 31.011 132.768 29.455 Z M 133.869 33.35 L 133.426 33.821 C 134.817 35.127 136.772 35.732 139.189 35.732 L 139.189 35.086 L 139.189 34.44 C 136.978 34.44 135.386 33.888 134.311 32.879 Z M 139.189 35.086 L 139.189 35.732 C 140.731 35.732 142.186 35.559 143.55 35.208 L 143.389 34.582 L 143.228 33.956 C 141.979 34.277 140.633 34.44 139.189 34.44 Z M 143.389 34.582 L 143.546 35.209 C 144.956 34.856 146.288 34.288 147.539 33.506 L 147.197 32.958 L 146.854 32.41 C 145.716 33.121 144.509 33.636 143.232 33.955 Z M 147.197 32.958 L 146.596 33.196 L 149.173 39.692 L 149.773 39.454 L 150.374 39.216 L 147.798 32.72 Z M 149.773 39.454 L 149.408 38.921 C 148.055 39.847 146.478 40.565 144.67 41.072 L 144.844 41.694 L 145.018 42.316 C 146.945 41.777 148.654 41.003 150.138 39.987 Z M 144.844 41.694 L 144.67 41.072 C 142.865 41.577 140.945 41.832 138.908 41.832 L 138.908 42.478 L 138.908 43.124 C 141.054 43.124 143.091 42.856 145.018 42.316 Z M 138.908 42.478 L 138.908 41.832 C 133.867 41.832 130.029 40.536 127.307 38.027 L 126.869 38.502 L 126.431 38.977 C 129.459 41.769 133.647 43.124 138.908 43.124 Z M 126.869 38.502 L 127.31 38.03 C 124.628 35.524 123.259 32.069 123.259 27.582 L 122.612 27.582 L 121.966 27.582 C 121.966 32.353 123.435 36.178 126.428 38.974 Z M 122.612 27.582 L 123.259 27.582 C 123.259 24.799 123.837 22.348 124.975 20.214 L 124.404 19.91 L 123.835 19.606 C 122.584 21.951 121.966 24.615 121.966 27.582 Z M 124.404 19.91 L 124.975 20.214 C 126.113 18.079 127.708 16.434 129.764 15.263 L 129.444 14.702 L 129.125 14.14 C 126.851 15.434 125.086 17.26 123.835 19.606 Z M 129.444 14.702 L 129.771 15.259 C 131.822 14.057 134.245 13.444 137.06 13.444 L 137.06 12.798 L 137.06 12.152 C 134.052 12.152 131.397 12.808 129.118 14.144 Z M 188.49 13.414 L 188.49 14.061 L 195.434 14.061 L 195.434 13.414 L 195.434 12.768 L 188.49 12.768 Z M 195.434 13.414 L 194.788 13.414 L 194.788 20.75 L 195.434 20.75 L 196.08 20.75 L 196.08 13.414 Z M 195.434 20.75 L 195.434 20.104 L 188.49 20.104 L 188.49 20.75 L 188.49 21.396 L 195.434 21.396 Z M 188.49 20.75 L 187.844 20.75 L 187.844 30.438 L 188.49 30.438 L 189.136 30.438 L 189.136 20.75 Z M 188.49 30.438 L 187.844 30.438 C 187.844 32.135 188.222 33.509 189.222 34.259 L 189.61 33.742 L 189.998 33.225 C 189.505 32.855 189.136 32.027 189.136 30.438 Z M 189.61 33.742 L 189.24 34.272 C 190.11 34.881 191.14 35.172 192.298 35.172 L 192.298 34.526 L 192.298 33.88 C 191.365 33.88 190.603 33.649 189.98 33.213 Z M 192.298 34.526 L 192.298 35.172 C 192.955 35.172 193.534 35.134 194.028 35.052 L 193.922 34.414 L 193.816 33.777 C 193.414 33.844 192.91 33.88 192.298 33.88 Z M 193.922 34.414 L 194.068 35.044 C 194.58 34.926 195.108 34.769 195.651 34.574 L 195.434 33.966 L 195.217 33.357 C 194.715 33.537 194.235 33.679 193.776 33.785 Z M 195.434 33.966 L 194.788 33.966 L 194.788 41.638 L 195.434 41.638 L 196.08 41.638 L 196.08 33.966 Z M 195.434 41.638 L 195.189 41.04 C 194.415 41.357 193.646 41.566 192.883 41.67 L 192.97 42.31 L 193.058 42.951 C 193.937 42.831 194.81 42.591 195.679 42.236 Z M 192.97 42.31 L 192.879 41.671 C 192.124 41.779 191.389 41.832 190.674 41.832 L 190.674 42.478 L 190.674 43.124 C 191.453 43.124 192.249 43.066 193.061 42.95 Z M 190.674 42.478 L 190.674 41.832 C 186.734 41.832 183.876 40.901 181.985 39.149 L 181.546 39.622 L 181.107 40.096 C 183.322 42.151 186.551 43.124 190.674 43.124 Z M 181.546 39.622 L 181.994 39.157 C 180.149 37.38 179.168 34.646 179.168 30.83 L 178.522 30.83 L 177.876 30.83 C 177.876 34.854 178.911 37.982 181.097 40.088 Z M 178.522 30.83 L 179.168 30.83 L 179.168 20.75 L 178.522 20.75 L 177.876 20.75 L 177.876 30.83 Z M 178.522 20.75 L 178.522 20.104 L 167.818 20.104 L 167.818 20.75 L 167.818 21.396 L 178.522 21.396 Z M 167.818 20.75 L 167.172 20.75 L 167.172 30.438 L 167.818 30.438 L 168.464 30.438 L 168.464 20.75 Z M 167.818 30.438 L 167.172 30.438 C 167.172 32.135 167.55 33.509 168.551 34.259 L 168.938 33.742 L 169.326 33.225 C 168.832 32.855 168.464 32.027 168.464 30.438 Z M 168.938 33.742 L 168.568 34.272 C 169.438 34.881 170.468 35.172 171.626 35.172 L 171.626 34.526 L 171.626 33.88 C 170.693 33.88 169.932 33.649 169.309 33.213 Z M 171.626 34.526 L 171.626 35.172 C 172.284 35.172 172.863 35.134 173.356 35.052 L 173.25 34.414 L 173.143 33.777 C 172.742 33.844 172.238 33.88 171.626 33.88 Z M 173.25 34.414 L 173.395 35.044 C 173.908 34.926 174.436 34.769 174.979 34.574 L 174.762 33.966 L 174.544 33.357 C 174.043 33.537 173.563 33.679 173.105 33.785 Z M 174.762 33.966 L 174.116 33.966 L 174.116 41.638 L 174.762 41.638 L 175.408 41.638 L 175.408 33.966 Z M 174.762 41.638 L 174.518 41.04 C 173.743 41.357 172.975 41.566 172.211 41.67 L 172.298 42.31 L 172.386 42.951 C 173.265 42.831 174.138 42.591 175.007 42.236 Z M 172.298 42.31 L 172.207 41.671 C 171.452 41.779 170.717 41.832 170.002 41.832 L 170.002 42.478 L 170.002 43.124 C 170.781 43.124 171.577 43.066 172.39 42.95 Z M 170.002 42.478 L 170.002 41.832 C 166.062 41.832 163.203 40.901 161.313 39.149 L 160.874 39.622 L 160.435 40.096 C 162.651 42.151 165.879 43.124 170.002 43.124 Z M 160.874 39.622 L 161.322 39.157 C 159.476 37.38 158.496 34.646 158.496 30.83 L 157.85 30.83 L 157.204 30.83 C 157.204 34.854 158.24 37.982 160.425 40.088 Z M 157.85 30.83 L 158.496 30.83 L 158.496 20.75 L 157.85 20.75 L 157.204 20.75 L 157.204 30.83 Z M 157.85 20.75 L 157.85 20.104 L 152.53 20.104 L 152.53 20.75 L 152.53 21.396 L 157.85 21.396 Z M 152.53 20.75 L 153.176 20.75 L 153.176 13.414 L 152.53 13.414 L 151.884 13.414 L 151.884 20.75 Z M 152.53 13.414 L 152.53 14.061 L 157.85 14.061 L 157.85 13.414 L 157.85 12.768 L 152.53 12.768 Z M 157.85 13.414 L 158.496 13.414 L 158.496 6.695 L 157.85 6.695 L 157.204 6.695 L 157.204 13.414 Z M 157.85 6.695 L 157.998 7.323 L 167.966 4.971 L 167.818 4.342 L 167.67 3.713 L 157.701 6.066 Z M 167.818 4.342 L 167.172 4.342 L 167.172 13.414 L 167.818 13.414 L 168.464 13.414 L 168.464 4.342 Z M 167.818 13.414 L 167.818 14.061 L 178.522 14.061 L 178.522 13.414 L 178.522 12.768 L 167.818 12.768 Z M 178.522 13.414 L 179.168 13.414 L 179.168 6.695 L 178.522 6.695 L 177.876 6.695 L 177.876 13.414 Z M 178.522 6.695 L 178.67 7.323 L 188.638 4.971 L 188.49 4.342 L 188.342 3.713 L 178.374 6.066 Z M 188.49 4.342 L 187.844 4.342 L 187.844 13.414 L 188.49 13.414 L 189.136 13.414 L 189.136 4.342 Z M 213.05 12.798 L 213.05 13.444 C 215.829 13.444 218.086 14.057 219.859 15.239 L 220.217 14.702 L 220.575 14.164 C 218.541 12.808 216.02 12.152 213.05 12.152 Z M 220.217 14.702 L 219.871 15.247 C 221.699 16.407 223.073 18.023 223.994 20.115 L 224.586 19.854 L 225.177 19.594 C 224.157 17.279 222.618 15.46 220.563 14.156 Z M 224.586 19.854 L 223.996 20.118 C 224.922 22.185 225.395 24.611 225.395 27.414 L 226.041 27.414 L 226.687 27.414 C 226.687 24.467 226.19 21.854 225.175 19.59 Z M 226.041 27.414 L 225.395 27.414 L 225.395 29.541 L 226.041 29.541 L 226.687 29.541 L 226.687 27.414 Z M 226.041 29.541 L 226.041 28.895 L 208.116 28.895 L 208.116 29.541 L 208.116 30.188 L 226.041 30.188 Z M 208.116 29.541 L 207.476 29.628 C 207.713 31.388 208.341 32.812 209.415 33.821 L 209.858 33.35 L 210.3 32.879 C 209.5 32.128 208.967 31.011 208.757 29.455 Z M 209.858 33.35 L 209.416 33.821 C 210.806 35.127 212.76 35.732 215.178 35.732 L 215.178 35.086 L 215.178 34.44 C 212.966 34.44 211.374 33.888 210.3 32.879 Z M 215.178 35.086 L 215.178 35.732 C 216.719 35.732 218.174 35.559 219.539 35.208 L 219.378 34.582 L 219.217 33.956 C 217.968 34.277 216.623 34.44 215.178 34.44 Z M 219.378 34.582 L 219.535 35.209 C 220.945 34.856 222.277 34.288 223.528 33.506 L 223.186 32.958 L 222.843 32.41 C 221.705 33.121 220.498 33.636 219.221 33.955 Z M 223.186 32.958 L 222.585 33.196 L 225.161 39.692 L 225.762 39.454 L 226.362 39.216 L 223.786 32.72 Z M 225.762 39.454 L 225.397 38.921 C 224.044 39.847 222.466 40.565 220.659 41.072 L 220.833 41.694 L 221.007 42.316 C 222.933 41.777 224.643 41.003 226.126 39.987 Z M 220.833 41.694 L 220.659 41.072 C 218.853 41.577 216.934 41.832 214.898 41.832 L 214.898 42.478 L 214.898 43.124 C 217.042 43.124 219.08 42.856 221.007 42.316 Z M 214.898 42.478 L 214.898 41.832 C 209.855 41.832 206.017 40.536 203.296 38.027 L 202.858 38.502 L 202.42 38.977 C 205.448 41.769 209.636 43.124 214.898 43.124 Z M 202.858 38.502 L 203.299 38.03 C 200.617 35.524 199.248 32.069 199.248 27.582 L 198.602 27.582 L 197.956 27.582 C 197.956 32.353 199.424 36.178 202.417 38.974 Z M 198.602 27.582 L 199.248 27.582 C 199.248 24.799 199.825 22.348 200.963 20.214 L 200.394 19.91 L 199.824 19.606 C 198.573 21.951 197.956 24.615 197.956 27.582 Z M 200.394 19.91 L 200.963 20.214 C 202.102 18.079 203.696 16.434 205.753 15.263 L 205.433 14.702 L 205.113 14.14 C 202.84 15.434 201.074 17.26 199.824 19.606 Z M 205.433 14.702 L 205.76 15.259 C 207.811 14.057 210.234 13.444 213.05 13.444 L 213.05 12.798 L 213.05 12.152 C 210.041 12.152 207.386 12.808 205.106 14.144 Z M 248.763 12.798 L 248.763 13.444 C 249.539 13.444 250.066 13.482 250.373 13.543 L 250.5 12.91 L 250.627 12.276 C 250.187 12.188 249.555 12.152 248.763 12.152 Z M 250.5 12.91 L 250.441 13.553 C 250.777 13.584 251.142 13.676 251.539 13.842 L 251.788 13.245 L 252.036 12.649 C 251.538 12.441 251.045 12.31 250.559 12.266 Z M 251.788 13.245 L 251.142 13.245 L 251.142 21.982 L 251.788 21.982 L 252.434 21.982 L 252.434 13.245 Z M 251.788 21.982 L 252.048 21.39 C 251.1 20.973 250.303 20.69 249.674 20.564 L 249.547 21.198 L 249.421 21.831 C 249.913 21.93 250.609 22.169 251.528 22.573 Z M 249.547 21.198 L 249.674 20.564 C 249.056 20.441 248.281 20.383 247.363 20.383 L 247.363 21.029 L 247.363 21.676 C 248.238 21.676 248.919 21.731 249.421 21.831 Z M 247.363 21.029 L 247.363 20.383 C 245.759 20.383 244.387 20.677 243.289 21.31 L 243.612 21.87 L 243.934 22.43 C 244.778 21.943 245.906 21.676 247.363 21.676 Z M 243.612 21.87 L 243.305 21.301 C 242.189 21.902 241.382 22.847 240.884 24.093 L 241.483 24.333 L 242.083 24.573 C 242.48 23.58 243.093 22.883 243.918 22.439 Z M 241.483 24.333 L 240.877 24.111 C 240.43 25.327 240.221 26.847 240.221 28.645 L 240.867 28.645 L 241.513 28.645 C 241.513 26.934 241.715 25.579 242.09 24.556 Z M 240.867 28.645 L 240.221 28.645 L 240.221 41.862 L 240.867 41.862 L 241.513 41.862 L 241.513 28.645 Z M 240.867 41.862 L 240.867 41.216 L 230.788 41.216 L 230.788 41.862 L 230.788 42.508 L 240.867 42.508 Z M 230.788 41.862 L 231.434 41.862 L 231.434 21.198 L 230.788 21.198 L 230.142 21.198 L 230.142 41.862 Z M 230.788 21.198 L 231.434 21.198 C 231.434 19.879 231.395 18.56 231.32 17.241 L 230.675 17.278 L 230.03 17.315 C 230.104 18.609 230.142 19.904 230.142 21.198 Z M 230.675 17.278 L 231.321 17.241 C 231.245 15.922 231.132 14.621 230.981 13.338 L 230.339 13.414 L 229.698 13.489 C 229.846 14.745 229.956 16.021 230.03 17.315 Z M 230.339 13.414 L 230.339 14.06 L 239.971 14.06 L 239.971 13.414 L 239.971 12.767 L 230.339 12.767 Z M 239.971 13.414 L 239.33 13.492 L 239.934 18.455 L 240.575 18.377 L 241.217 18.299 L 240.613 13.335 Z M 240.575 18.377 L 241.172 18.624 C 241.384 18.112 241.618 17.643 241.871 17.216 L 241.316 16.886 L 240.76 16.556 C 240.472 17.041 240.212 17.566 239.978 18.13 Z M 241.316 16.886 L 241.871 17.216 C 242.642 15.92 243.589 14.982 244.705 14.373 L 244.396 13.806 L 244.087 13.238 C 242.738 13.974 241.632 15.089 240.76 16.556 Z M 244.396 13.806 L 244.705 14.373 C 245.825 13.762 247.17 13.444 248.763 13.444 L 248.763 12.798 L 248.763 12.152 C 246.997 12.152 245.431 12.505 244.087 13.238 Z M 270.218 41.862 L 270.218 41.216 L 259.802 41.216 L 259.802 41.862 L 259.802 42.508 L 270.218 42.508 Z M 259.802 41.862 L 260.448 41.862 L 260.448 31.67 L 259.802 31.67 L 259.156 31.67 L 259.156 41.862 Z M 259.802 31.67 L 259.802 32.316 L 270.218 32.316 L 270.218 31.67 L 270.218 31.024 L 259.802 31.024 Z M 270.218 31.67 L 269.572 31.67 L 269.572 41.862 L 270.218 41.862 L 270.864 41.862 L 270.864 31.67 Z M 16.438 20.19 L 16.438 19.544 C 14.585 19.544 13.026 20.212 11.815 21.548 L 12.294 21.982 L 12.773 22.416 C 13.727 21.363 14.932 20.836 16.438 20.836 Z M 12.294 21.982 L 11.814 21.549 C 10.609 22.883 10.08 24.966 10.08 27.638 L 10.726 27.638 L 11.372 27.638 C 11.372 25.084 11.888 23.396 12.773 22.415 Z M 10.726 27.638 L 10.08 27.638 C 10.08 30.313 10.611 32.407 11.807 33.776 L 12.294 33.35 L 12.78 32.925 C 11.887 31.903 11.372 30.189 11.372 27.638 Z M 12.294 33.35 L 11.822 33.792 C 13.035 35.088 14.592 35.732 16.438 35.732 L 16.438 35.086 L 16.438 34.44 C 14.925 34.44 13.718 33.927 12.766 32.909 Z M 16.438 35.086 L 16.438 35.732 C 18.253 35.732 19.774 35.084 20.949 33.783 L 20.47 33.35 L 19.99 32.917 C 19.075 33.931 17.909 34.44 16.438 34.44 Z M 20.47 33.35 L 20.949 33.784 C 22.189 32.416 22.74 30.318 22.74 27.638 L 22.094 27.638 L 21.448 27.638 C 21.448 30.185 20.916 31.895 19.991 32.916 Z M 22.094 27.638 L 22.74 27.638 C 22.74 24.961 22.19 22.875 20.942 21.54 L 20.47 21.982 L 19.998 22.423 C 20.915 23.404 21.448 25.089 21.448 27.638 Z M 20.47 21.982 L 20.956 21.556 C 19.784 20.216 18.26 19.544 16.438 19.544 L 16.438 20.19 L 16.438 20.836 C 17.902 20.836 19.066 21.358 19.984 22.407 Z M 52.197 20.19 L 52.197 19.544 C 50.343 19.544 48.825 20.214 47.719 21.574 L 48.221 21.982 L 48.722 22.389 C 49.558 21.361 50.691 20.836 52.197 20.836 Z M 48.221 21.982 L 47.726 21.567 C 46.608 22.899 46.119 24.973 46.119 27.637 L 46.765 27.637 L 47.411 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21.538 141.034 20.509 L 140.532 20.918 L 140.032 21.326 C 140.627 22.057 141.012 23.207 141.099 24.871 Z M 140.532 20.918 L 141.049 20.53 C 140.128 19.302 138.805 18.704 137.173 18.704 L 137.173 19.35 L 137.173 19.996 C 138.453 19.996 139.369 20.443 140.016 21.305 Z M 213.162 19.35 L 213.162 18.704 C 211.292 18.704 209.798 19.425 208.77 20.881 L 209.298 21.254 L 209.825 21.627 C 210.589 20.545 211.671 19.996 213.162 19.996 Z M 209.298 21.254 L 208.767 20.885 C 208.076 21.877 207.662 23.186 207.477 24.762 L 208.119 24.837 L 208.761 24.912 C 208.931 23.461 209.3 22.381 209.828 21.623 Z M 208.119 24.837 L 208.119 25.484 L 217.734 25.484 L 217.734 24.837 L 217.734 24.191 L 208.119 24.191 Z M 217.734 24.837 L 218.379 24.803 C 218.285 23.001 217.861 21.538 217.022 20.509 L 216.521 20.918 L 216.02 21.326 C 216.616 22.057 217.001 23.207 217.089 24.871 Z M 216.521 20.918 L 217.038 20.53 C 216.117 19.302 214.794 18.704 213.162 18.704 L 213.162 19.35 L 213.162 19.996 C 214.441 19.996 215.358 20.443 216.004 21.305 Z" fill="rgb(255, 255, 255)" height="43.12405401132442px" id="rZAfQysTR" transform="translate(0.215 -0.255)" width="279.2642568734976px"/></svg>)
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