uphill athlete

mountain sports

Experience
more.

Inspiring athletes to
believe in more

The Uphill Athlete brand encourages mountain athletes
and enthusiasts alike to be mountain ready through
training. Rather than show people working out, the brand
inspires athletes to see themselves experiencing the joy of
mountain sports with dramatic imagery.

The Uphill Athlete brand encourages mountain athletes and enthusiasts alike to be mountain ready through training. Rather than show people working out, the brand inspires athletes to see themselves experiencing the joy of mountain sports with dramatic imagery.

brand strategy

Building a focused  
brand strategy

How do you ensure brand consistency   across all channels and sales seasons?

We developed a focused brand strategy to guide all future marketing and customer experiences.

After conducting internal and external research, we built a comprehensive brand guide addressing customer personas, customer journeys, brand messaging, marketing schedules, media planning and customer experience.

brand strategy

Building a focused  
brand strategy

How do you ensure brand consistency   across all channels and sales seasons?

We developed a focused brand strategy to guide all future marketing and customer experiences.

brand strategy

Building a focused  
brand strategy

How do you ensure brand consistency   across all channels and sales seasons?

We developed a focused brand strategy to guide all future marketing and customer experiences.

website

social

sales funnel strategy

expanding to reach  
more customers

How do you grow within your niche?

From top to bottom of sales, and across all channels, how do we maintain consistency in brand identity and messaging?

We developed a sales funnel strategy defining how Uphill Athlete should expand their relevance to a broader customer group. The strategy includes how marketing drives to the site and how the site converts through product placement, problem-solution language, and user experience.

voice of the mountains podcast

extending the  
brand experience

What does it mean to go into the mountains?

Uphill Athlete founder, Steve House, wrote a number of introspective treatises about what it means emotionally, philosophically, and personally to go into the mountains and endeavor to achieve.

We saw these sentiments as the heart and soul of the Uphill Athlete brand. To build stronger emotional connection and sense of community, we devised a podcast concept, Voice of the Mountains. Each episode explores themes of personal struggle and growth amidst the grandeur of the mountains.