poking fun at the overpromise of technology
Lightspeed is designed for communication.
Their comprehensive program makes connecting easier. Instead of promising the cliché future of technology, we acknowledged the common frustrations and made fun of them with over the top, colorful, and humanized branding.
We positioned Lightspeed to stand out by saying that we get it, we're on your side, and you can count on us, because we aren't going to be that way.
[ strategy ]
brand positioning
customer relationship mapping
marketing strategy
media planning
messaging strategy
[ design ]
advertising
branding
customer experience
digital presence
marketing
[ culture ]
process refinement
internal marketing
investor messaging
sales/service consulting
sales support design
identity
business cards

stationery

conference room video
website





credentials deck










poster

new office invitation

social




10x10 presentation
increasing exposure
in the community
How do you present yourself?
Suarez Architecture was invited to present at 10x10, a local arts and cultural event that brings civic businesses, cultural leaders, and the general public together.
We facilitated Suarez’s invitation to help them get more exposure and complement the launch of their new brand. Their presentation highlighted their unique way of working and strong creative vision.
Working in collaboration with the principals of the firm, we developed a concept theme, wrote the script, and designed the slides for the presentation.







